Editorial Design Project: A brochure that is part of a large branding project for an imaginary health and beauty company called Natura. Note: These are all double spreads in an A4 format.
Zeynep Sidal Keten. Class of 2023 - Editorial design
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Of the many I made I picked a few and opened them in photoshop where I added the complimentary colors of the wheel as semi-transparent overlapping areas that surround each node. The idea was to get these colors to overlap to create new tints where they intersect.
Confused emotions? In-between states? New forms of psychoses?
In order to create a suitably serious feel to the layout I added a short description and a legend. Needless to say, Arial - the font of choice for such somber endeavors was the one that was used.
The wallpapers that I made out of the randomized graphs and the wheel colors are above.
However, having gotten totally bored by now with all the poo-faced scientific inquiry stuff I took the play session to a whole new level and applied the kitschiest of kitsch, i.e., page curl effects to some of the diagrams. And I use them as desktop wallpapers to this very day!
Two of them are below and the other one is at the top of this page.
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